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4) What have you learned from your audience feedback?

Filmmakers gain their audience feedback by the use of media including magazine critics, reviews and test screenings. As high budget movies they can afford qualitative and quantitative feedback for big magazine reviews and many test screenings.

Without audience feedback we would not have that vital element of the audiences opinions on the work I have produced. Audience feedback is done especially to gain knowledge of improvements and what works well. The director or distributor will conduct various audience feedback strategics to an audience to find whether the consumers would be interested in their product or not. Without the consumers feedback no one would know if the product has captured the audiences eye or at least an understanding of an audience fan base. If audience feedback was not conducted there could be a huge failure for example a poster not intriguing or familiarizing a poster to a summary of a film and no consumers to watch the film. drawing people to anticipate feedback is using technology such as the internet websites and blogs. The audience can contribute feedback using the internet or invitations via blogs and websites.

Different types and measurements of audience feedback should always be taken out to cover all prime audiences.

Why is feedback important in the media?

The media effects everyone and everyone has an opinion on different medias. Feedback in the media is extremely important because it is what the consumers are wanting and feedback can give us individual and useful ideas that can be changed to help increase the positivity.

Feedback in the media is crucial because it then flows to the consumers and then to the right target audiences to encounter their finances. Without feedback the product will be unrecognized therefore no audience or consumer.

What types of feedback are possible?

Questionnaires/Surveys – There are two types of questionnaires open and closed. the most popular questionairre to use is a closed questionairre because it just asks you a question and the audience has the small factor of ticking or crossing a box referring the to the question. By doing this the results are much easier to analyse. There are advantages and disadvantages because you can just get false answers or not enough feedback on particular areas.

Open questionairres are more written based answers for the audience which is a disadvantage for the audience but an advantage for the researchers. Most commonly closed questionnaires are used for the publics convenience.

After drafting my poster plans I sent out closed questionnaire to see which poster they was more attracted to and liked. I used questions such as’ which poster do you prefer?, ‘ which poster do you think is the best? and ‘what element is the most eye catching? I also included an open question some people left it and other commented saying “needs more information” even though they knew it was a teaser poster, they didnt understand the concept of one.

I assessed my results by conducting a tally chart then into pie charts and graphs for a more visual understanding of my audience feedback.

Test screening/Focus Groups – We viewed our films to our peers as a focus group to give each other improvements. The improvement we were given to make our short film better was the cinematographic and our lighting between day and night because of the hours spent filming.  We knew we had to do something about this because it would confuse the audience. We filmed a mobile phone time then a later time and filmed a passing motorway at night as a distraction for time going pass quickly. Other advice given was the sound on our film needed some tweaking. We did this simply by recording the voice over louder. Our film was slightly shorter than what it should have been so we re ran the flashbacks three times to add more intensity and length. We had three days to finalize and improve our short films. Without the peer assessment I do not think our film would have been successful.

Test Screenings – Test screenings are for a wide audience before a movie is released to gain feedback from different audience groups.

Primary research – Making my own research and conducting my own questionairres and surveys to help me decide what idea to use and which is the most popular. I then summed up my results into graphs so it was clearer to see which poster idea was the most popular.

Secondary Research –  Research I conducted on my own for my own knowledge for example BBCfilmshorts, youtube and Film4 for a higher understanding of research. I would use this research and put it in my own words as individual research.

What I found out from my results?


The focus group said that the narrative and ending was good but too short so we times the flashback by 3 to add more length. The sound/ voice over needed tweaking so we recorded it much louder.


My focus group said I had a simple yet creative teaser poster which would link into theirs. The only changes that were suggested was that I added a shadow to the character facing the light.


My focus group said it was good but needed to be much longer. I had mastered the technique of Little White Lies.

How useful was the feedback to you as an individual/group in completing the project?

Without audience feedback the only feedback would be yourself and could be bias. It is always a positive for audience feedback and their opinions. My target audience feedback were very useful to me as they pointed out would could be improved and what they liked about my work.

How could this feedback help you if you were in a real Media context? How could it have been improved and made more useful?

If my products were made in a real media context I would have spent alto more time researching about my primary audience and their likes and dislikes. However I would of spent alot more time and better equipment on my products.

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Posted by on May 9, 2011 in Uncategorized


3)How did you use media technologies in the construction and research, planning and evaluation?

Short Film Researching

As our research started we focussed on the internet for short film websites like the BBC film websites, channel4, film council and mostly YouTube to find different short films.The internet is a research tool which is being worldwide  for everyday businesses, research and entertainment.

This helped me learn the conventions of short films so I can gain an understanding of short films. The internet was very helpful and even the posts of the shorts helped me understand the strengths and weaknesses of the shorts. The internet has many opportunities I could have used to progress my research such the distribution and the the production of the shorts. The internet do have there disadvantages for example Wikipedia where not all their information is accurate and can be changed. To put together my short film research I made a PowerPoint which I used the internet to gain my information and my short film clips which can be seen as a disadvantage because of copyright. but greatly helped my understanding of short films. Other technologies I used was Microsoft word, Microsoft PowerPoint which had disadvantages and advantages because of the lack of information you can put on a slide but it is an advantage because it can reflect someones creativity. And WordPress blog as logging evidence.The advantages of WordPress is that it is very accessible and easy just to log and update later. The disadvantages of WordPress is that it sometimes freezes when logging in it is also very slow to upload images and moving clips.


To film we had basic digital video cameras which were light and very portable. The cameras were easy to use and good qualily in the daytime. However the cameras caught background sound which made our sound on our film slightly unclear and when the weather started to get darker the we could not brighten the mode so we had to arrange other plans. We had a tri pod so we could gain different angles and a zoom button. We also brought digital cameras and portable flip cameras to film evidence of us filming. The flip cameras were very easy to use and you just uploaded your footage to youtube then on your blog .A disadvantage of the flip cameras is that you had to upload to YouTube instead of your own computer. The cameras could have offered more potential for better cine photography and sound equipment to block out unwanted background sound.

Post Production (Editing)

The apple macs we used were very user friendly especially i-movie which we needed to edit our film. I-movie is easy to use just by cut and cropping unwanted scenes and arranging footage in its order. It was very fun and interesting to play around with all the different transitions and effects which were also user friendly however there were limited amount of fonts for titles and special effects which was a disadvantage to us because we need titles and end credits. To make our own soundtrack we used garage band which was also user friendly just by combining different melodies, tracks and sounds then recording them to make our own individual soundtrack. The technology we use has increasingly progressed over the years which benefits everyones technological skills and creativity. I-movie and Garage band has potential for everyone to use their creativity.


In this day and age any moving image is easily distributed through YouTube, blogs, websites and even me burning my film on a CD ROM and passing it on. Without technology I would have found it very difficult to create a short film and it would have decreased my creativity and I wouldn’t have the technological skills I have gained throughout creating the short film process.

Film Poster Planning

I used the internet especially Google to research different teaser posters so I could gain knowledge of the formats and what is usually included of a teaser poster. After drafting three posters I picked my final one and took many pictures on a digital camera of Zahra and a field. I made sure I took plenty of photos just incase the sunlight disturbed the camera lens. The camera was easy to imput and my photos were easily accessible on my account. I then scanned my hand drawn posters through a scanner into the computer then they went on my WordPress blog as evidence.

Designing the film poster

I used Adobe Photoshop to create my poster. It wasn’t that tricky even though some tools were self-explanatory. I have had Photoshop experience in the past although the Photoshop guide was very helpful. I made my poster very simple but effective just by combining my photos and lightening the sky. Then using a simple font to fill up the remaining space. Photoshop has a disadvantage because there are so may tools which people find hard to understand and use.

Distribution of the film poster

I can easily distribute my poster using social networking sites such as Facebook, Myspace and twitter. The internet has made it possible to distribute my poster to the social networking sites, WordPress, email and other blogs.

Film Review


I used the internet to look at the Little White Lies website to read some reviews to interpret their style of language and layout they used. Their style was very artistic and witty so I researched alot of their formats, layouts and animations. I then used WordPress to blog my research.

Designing the film review

Firstly I drafted my article onto Microsoft word then I used a film still from my film short on i-movie to use as my central image. I used Photoshop to create my film review. I copy and pasted my article onto Photoshop then added the image. I did some re arranging to copy the Little White Lies layout. Photoshop offers me potential because it could be an advantageous skill for my future career.

Distributing my review

I can easily distribute my review on the internet by publishing on blogs, email and social network sites.

During the construction of my short film, poster and film review the technology we have has advanced my work to a near professional standard and has increased my technological skills greatly.Finish by considering the massive impact of new technology on the media and on the possibility of everday consumers becoming producers. Today new media has increasingly developed new forms of creativity for example David Gauntlettes theory based on 2.0 web and how all smaller sites will connect to big internet programmes and many new technological ideas and creativity will be formed.

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Posted by on May 8, 2011 in Uncategorized


2) How effective is the combination of your main product and ancillary texts?


How is it linked to your short film?

My film poster isn’t particularly linked to my short film because it is a teaser poster. What is linked to my poster is the main character  in a hazy background looking into the shining sky. This is because the short film is in a roller coaster of flashbacks. I decided to do this to show the audience that the character shown has been shown a path and represents something life changing will happen to this character which will leave the audience questioning themselves what will happen to this character? As a teaser poster the poster only features the central narrative image, the title, the tagline and the release date.

How does it promote the film?

The poster promotes the film by the title a rhetorical question What If..? and the back of the the character looking in an open space for something. The title compliments the character and her actions of looking to the sky as if something fictional could happen regarding the title What If…?

What aspects of the film does it focus on?

Being a teaser poster the only aspect of the film the poster focuses on is the character walking towards the lightened sky and the rhetorical question What If…? This conveys the passage the main character goes through throughout the film and how her life turns upside down hence the open, empty background and the bright light shining on her.

How does it take the codes and conventions of the film into its design?

My film poster takes the codes and conventions of a teaser poster by using the same layout, minimal characters, a snappy tagline, a bold title and the release date. Most teaser posters use the exact same layout and format as my teaser poster so it does not give too much away to the audience before the theatrical posters are released. This is because the distributors want the audience guessing by giving clues in the teaser posters ahead of the theatrical poster and commercials.

How does my poster convey the genre?

My poster conveys the genre because of the characters back facing the audience and looking towards the future. This gives us a clue the character has had a dramatic life and is moving forward to the light. The tagline and title also identifies the genre of the drama.

What audience(s) does it target?

The target audience is aimed at 12 years and above. My poster does not show the certificate as it is a teaser but it will on the theatrical poster. The target audience would be for people who enjoy intellectual films with a plot and a twist or a very intense, dramatic storyline.

Can you tell your poster is for your specific film?

No because it is a teaser poster but when the theatrical posters are released the teaser poster will relate to the other posters and the audience will see the character and match the taglines.

Did your audience feedback support this?

Film Review

Was the magazine appropriate for your film?

The independent British magazine Little White Lies was an appropriate choice because the magazine features up and coming films and short films. Little White Lies focuses on the intelligence of the narratives of the films and as our short film is a low budget British film it would surely feature in Little White Lies.

How does the review promote the film?

The review promotes the film by describing the narrative as a unique, brilliant short film in their style of intellectual witty banter. The review also includes the strengths and weakness’s overall which will interest film fans usually in the film business or students with strong opinions on films.

What aspect on the film does it focus on?

The review focuses on the narrative and how the flashbacks puzzle the audience till the very end. LWL also focus on the editing as a strength for such a low budget film as well as the acting. LWL also feature the weakness’s of minor parts of the script and the sound but overall the review was rated highly.

How far does your review reflect the real strengths and weaknesses of your film?

Overall I was fair with my review because I included both strengths and weaknesses in my review including poor scripting but a very good idea and storyline. I was not bias but fair and included many strengths and weaknesses.

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Posted by on May 8, 2011 in Uncategorized


1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

During the process of planning my short film it was important to use and challenge the conventions a short film would use. A short film would necessarily only last four to nine minutes with a story or plot with a twist . To challenge these forms we looked back at our research of short films and took the initiative to plan the suitable conventions a short film would include and be accessible.

Narrative/storyline – Our short film used, challenged and developed typical conventions of a short film. The opening scene went straight into a dramatic suspence of a car crash which challenged a short film convention of a typical opening scene of what the characters are doing at the location/setting. Instead we wanted a non-linear/ chronological storyline to make our narrative unique leading to a equilibrium but with a mind boggling twist at the end. Personally I think I challenged and developed the short film conventions compared to the usual story or adventure of a character(s).

An example of our inspiration Jason Derulo ‘What If’ music video. The idea of the flashback and the car crash influenced our short film.

The short film ‘I Stood up’ inspired us to have a voice over so the storyline was alot clearer to the audience.

i stood up

Characters – We used the typical short film convention of only including 2-3 characters because of the length of time we had to introduce their characteristics and to include their involvement in the short film.

Depending on the short film the characters can have very different characteristics for example the villain, the victim and everyday, ordinary people with their personal stories. We used characters such as a male ‘love rat’ his mistress and the innocent, heartbroken female. These are the typical forms of characters used in a short film.

Genre – A typical genre for a short film would be a drama, thriller, romance, comedy, gritty dramas and a horror.

Our genre is a romantic drama which we developed by adding a touch of action. We challenged the genre but also followed the typical conventions of a short film.

Settings/Locations – A conventional setting or location of a short film would use would be a house, building or an  everyday life place. We used a busy highstreet and a park.

Title – A conventional short film title would be short and snappy like Stripes, Ice Cream Dream and Lovefield.

We wanted to make our title snappy but as a question to relate to our short film. We called it WHAT IF…?

Ending – A typical short film ending will usually end in a cliff hanger or the problem would be resolved or discovered.

Our ending challenged the convention because the ending ended up as the flashback we saw in scene one.

Overall we used, challenged forms and developed typical conventions of a short film by including everything all short films have but with a more advanced plot.

Our short film using typical conventions

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Posted by on May 8, 2011 in Uncategorized



The shrill screech of the hand brake instantly sets our hearts racing

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Posted by on May 3, 2011 in Uncategorized



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Posted by on May 3, 2011 in Uncategorized



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Posted by on May 3, 2011 in Uncategorized